Basic phones without advanced internet capabilities, primarily used for calls and texts.
25% of global phone users still prefer feature phones.
Concerns over mental health issues linked to prolonged smartphone use are driving some consumers to cut back by using simpler phones.
In countries like Switzerland and Germany, people use feature phones on weekends to disconnect from the internet and relax.
Feature phones appeal to those seeking minimalism or wanting to differentiate themselves from the smartphone crowd.
Sales of HMD Global’s feature flip phones are on the rise, with potential growth expected over the next five years.
Companies like Palm, Light, and Punkt are entering the market with minimalist phones, indicating a growing trend.